Tuesday, May 12, 2020
The Odyssey Themes and Literary Devices
The Odyssey, Homers epic poem about the decades-long journey of Trojan War hero Odysseus, includes themes such as cunning vs. strength, coming of age, and order vs. disorder. These themes are conveyed with the use of a few key literary devices, including poems-within-a-poem and flashback narration. Cunning vs. Strength Unlike Achilles, the Iliad protagonist known for his physical strength and prowess in combat, Odysseus earns his victories through trickery and cunning. Odysseusââ¬â¢ cleverness is reinforced throughout the text by the use of epithets accompanying his name. These epithets and their translations include: Polymetis: of many counselsPolymekhanos: many-devicedPolytropos: of many waysPolyphron: many-minded The triumph of cunning over strength is a running theme in Odysseusââ¬â¢ journey. In Book XIV, he escapes the cyclops Polyphemus with his words rather than a traditional duel. In Book XIII, he disguises himself as a beggar in order to probe the faithfulness of the members of his court. When he listens to the bard Demodocus retell the end of the Trojan war and the building of the Trojan horseââ¬âhis own invention in Book VIIIââ¬âhe weeps ââ¬Å"like a woman,â⬠realizing how dangerous his own cunning is. Whatââ¬â¢s more, Odysseusââ¬â¢ cunning is almost matched by the intelligence of his wife Penelope, who manages to remain loyal to Odysseus and stave off her suitors in his absence through trickery and cunning. Spiritual Growth and Coming of Age The first four books of The Odyssey, known as Telemacheia, follow Odysseusââ¬â¢ son Telemachus. Odysseus has been absent from Ithaca for two decades, and Telemachus sets out to uncover his fatherââ¬â¢s whereabouts. Telemachus is on the brink of manhood and has very little authority in his own household, as he is besieged by suitors seeking to marry his mother and rule over Ithaca. However, thanks to Athena, who teaches him how to behave among Greek leaders and takes him to visit Pylos and Sparta, Telemachus gains maturity and knowledge. Ultimately, he is able to serve as an ally to his father when it comes time to slay the suitors, a scene that demonstrates how much Telemachus has matured. Odysseus undergoes spiritual growth of his own, becoming less brash and more thoughtful over the course of his journey. At the start of his journey, Odysseus is brash, overconfident, and taunting, which results in numerous obstacles and delays. By the time he returns home, Odysseus has become more cautious and careful. Order vs. Disorder In The Odyssey, order and chaos are represented by the contrasting settings. à The island of Ithaca is orderly and ââ¬Å"civilizedâ⬠: inhabitants tend to animals and agriculture, engage in handiwork, and lead orderly lives. By contrast, in the worlds visited by Odysseus during his travels, plants grow freely and the inhabitants eat anything that they find. These worlds are depicted as obstacles to Odysseus journey, threatening prevent him from returning home, Consider the Lotus Eaters, who spend their days languorously eating lotus plants; the lotus plants cause a sleepy apathy that Odysseus and his crew have to escape. Another example is the cyclops Polyphemus. Polyphemus, who reaped the fruits of his island without labor, is depicted as one of Odysseus main antagonists. Poems Within a Poem The Odyssey features two bard-like characters, Phemius and Demodocus, whose roles offer insight into the ancient art of oral poetry and storytelling. Both Phemius and Demodocus tell their court audience stories tied to the heroic cycle. In Book I, Phemius sings of the ââ¬Ëreturnsââ¬â¢ of other Trojan War heroes. In Book VIII, Demodocus sings about the disagreements of Odysseus and Achilles during the Trojan War, as well as the love affair of Ares and Aphrodite. The vocabulary used to describe the poetic practice suggests that it is a performative art intended for an audience of listeners and accompanied by a lyre. In addition, both bards took requests from their audience: ââ¬Å"But come now, change thy theme,â⬠Demodocus is asked in Book VIII. Such requests suggest that these poets had a wide repertory of tales to draw from. Flashback Narration The narration of The Odyssey begins with Telemachusââ¬â¢ journey. Then, the narrative moves back in time, as Odysseus recounts his journeys for the length of three entire books. Finally, the narrative moves forward in time to Odysseus return to Ithaca. The most notable flashback in the text is the multi-book tale recounted by Odysseus himself, but other sections feature flashbacks, as well. The poem utilizes flashbacks to describe events of the past in detail, including the end of the Trojan War and the return of other war heroes.
Wednesday, May 6, 2020
Green Marketing Customer Satisfaction And Environmental...
Green Marketing : Customer satisfaction Rohit Berwal Lecturer Bus. Adm. Govt Commerce College Sikar Abstract. Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There has been a lot of literature review on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing on customer satisfaction and environmental safety. Keywords: Green Marketing, Consumer Satisfaction, Environmental Safety. 1. Introduction In the last decade, consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas of our economy, it does not just lead to environmental protection but it also create new market and job opportunities. 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Frame Analysis of Merck Free Essays
The events that Merck encountered in the early 1990s have brought the company under intense economic and political pressure. Managed Care Organizations (MCOs) lowered the prices of drugs since they gained more control over drug prices and alone accounted for 75% of drug purchases. Generic substitutes put more pressure on the pharmaceutical industry. We will write a custom essay sample on Frame Analysis of Merck or any similar topic only for you Order Now In addition to the election of President Bill Clinton in 1992, who exerted political pressure on the high profit margins of pharmaceutical companies and their alleged contribution to runway U.S. health care costs. Merck CEO, Vagelos at that time, initiated a series of actions to adapt the company to the pressuring circumstances. The immense outside pressure created a sense of uncertainty and ambiguity which is best explained through the political frame. Vagelos actions demonstrated the power of the political frame which is demonstrated by his firmwide cost-cutting campaign. He also inclined to lay off his employees by his managed headcount and cut all waste strategies. Vagelos exerted a structural act by moving the corporate headquarters from its historic home in New Jersey to a 30 wooded campus near Whitehouse Station. The old headquarter was alongside the company research and manufacturing facilities, but the new site was merely corporate and isolated from the companyââ¬â¢s other divisions. à This move has weekend the sense of family and relationship through the human resource frame. Although, Vagelos claimed a human resource face to create a new corporate culture to prepare the company to meet external challenges, but his acts spoke of power and conflict through the political frame. The political frame created more confusion for Merck employees especially after Vagelos name Richard Markham as president of the company, who resigned after six months leaving the company in more confusion. The absence of the human resource and the symbolic frames has caused morale of company employees to decrease and there was a perception that Merck was losing its way as a company. Advantages and Disadvantages to Merck Advantages for the political frame are the practice of power in face of uncertainty and confusion. However, the political frame created more confusion and the sense of team was lost. Advantages of the human resource frame builds on the sense of family and strong relationships to embrace the company for exerted pressure. The advantages of the symbolic frame are ability to handle complex and uncertain conditions of the company. Evaluation of Gilmartin Performance in Creating Change: Gilmartin has introduced so much change in Merck to enable the company to survive economic and political outside pressures. His performance would be evaluated in this section using the keys to a successful change introduced by Tucker in 1995. The following objects need to be clearly identified: need, objectives, participation, broad guidelines, details by group, benefits of change, and giving rewards. At first the need to change is identified at Merck to be initiated by the increasing economic and political pressure that was imposed on the company during 1992-1993. The change outside the company signalled change inside Merck. The company strategy and organization was compelling especially after the departure of CEO Roy Vagelos. The objectives of this change were to increase company sales, and revenues, increase morale, develop a sense of direction for the company for the future. Guidelines of the change were to maintain the established high ethical standard of the company while developing the tradition of scientific excellence through a cross-function function.. Participation in the change was mainly administrated by the groups that maintain the company; its employees and management, in addition to stockholders. The benefits of this change were to achieve the objectives mentioned in the previous section. In addition to increased earnings and established a sense of direction for the future to come. Rewards for this change were given to employeesââ¬â¢ due to their positive view of Merck. Employees were also very pleased with the progress Merck had on management training and leadership development. Employees were also pleased with the their much developed communication among students. The rationale for my analysis considered the political and economic pressures exerted on the company in addition to decreasing income and revenue pressures which created the need for the analysis. Objectives aimed at the improvement of the initial status presented.à Guidelines were the specific way Gilmartin followed to achieve his objectives.à Participation pointed out the affected or participating elements that would be changed. The benefits gained from this change are at best when they match the objectives or even outperform what was expected as the outcome of change. Rewards are the benefits to participants. Stakeholders of the Recall of Vioxx: The 2004 Merck announcement concerning its recalling of the arthritis medicine; Vioxx, has caused the company stock to decrease by 27% on the following day. In 2005, Merck has set aside $685 million for Vioxxââ¬â¢s legal defense for more than 11,000 cases. The internal and external stakeholders are: Patients taking Vioxx, the United States Food and Drug Administration, Merck ; Company Shareholders, and other pharmaceutical firms. Negative Impact of Vioxx Recall: The potential negative impact of the recall of Vioxx, the most successful product launch in the history of Merck is multi-sided to include many losses. The financial losses were estimated to be ten percent of total expected sales per year which amounts to $2.5 billion per year (Appleby ; Matt 2004). The financial loss is further to be enlarged by the large number of lawsuits filed against the company. However, the bold legal strategy that Merck took to fight every individual Vioxx law suit on a case by case basis is expected to dampen the effect of litigation.à Merck accepts to take the cost of one billion dollars in litigation fee rather than open the door for settlements which would be devastating with the entrance of thousands of new law suits. Merck hopes that the waiting game would cause many plaintiffs to back off. The reputation of Merck also sustained great damage. It is believed that Vioxx is responsible for some disastrous health outcomes. Merck is shown to care all about business with less integrity towards doing whatââ¬â¢s right for its customers. à However, it is the reputation of Merck relative to other pharmaceutical companyââ¬â¢s that really determines the extent of damage to Merckââ¬â¢s reputation. In reaction to the increasing economic and political pressures on Merck, Vagelos should have followed a combination of symbolic and human resource frame to better mobilize the company to sustain the encountered pressures. He should have built on the strong emotions and relationships between company employees who were developed during the company golden age 1992-1993. He also could have adhered to his alleged symbolic frame and created a symbol for the company to adhere to until hard times have passed through. Recommendation to Merck: It is recommended that Merck pursuit the development of new products to make up for the decrease in total sales that resulted from the recall of Vioxx. The company should also improve its reputation within the pharmaceutical industry through the involvement in a number of ethical activities to the community. Merck could re-establish its reputation by blaming the FDA for not recalling the drug after learning of Vioxxââ¬â¢s risks. Merck could work with FDA to change its approval process to ensure the safety of future drugs. References Appleby, J. Matt, K. (2004). Merck estimates $2.5B impact from pulling Vioxx plug. USA Today Posted 9/30/2004 obtained on October 15, 2007 from http://www.usatoday.com/money/industries/health/drugs/2004-09-30-merck-cover_x.htm à How to cite Frame Analysis of Merck, Essay examples
The Myth of Icarus Portrayed in Todays Literature free essay sample
In the video ââ¬Å"Distant Voices: Myth, Symbolism, and Allusion in Poetryâ⬠narrated by Fran Dorn, Dorn and a guest speaker Marjorie Perloff a professor at Stanford University discuss the story of Icarus and Daedalus from the Greek myth and its use in todays literature. In the myth Icarus, the son of Daedalus, disobeys his father while the two try to escape from a maze in which a great king has them. During the escape, the two fashion wings out of feathers they find while inside the maze and are able to escape by flying away. However, during the escape young Icarus disobeys his father who told him he should not fly to close to the sun or the wax that holds his wings together would melt and he would fall to his death. We will write a custom essay sample on The Myth of Icarus Portrayed in Todays Literature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But, during the escape Icarus sees the sun and is so amazed by its beauty that he disregards his fatherââ¬â¢s warnings and tries to get closer to the sun to better see its beauty and eventually plunges to his death. In the video, the professors discuss four different stories based on this idea of sons disobeying their fathers. These poems include ââ¬Å"To a Friend Whose Work has Come to Triumphâ⬠by Anne Sexton, and ââ¬Å"Icarusâ⬠by Stephen Spender. In her poem, Anne Sexton discusses how Icarus strives to see a moment of beauty before his death while his sensible father continues to fly straight into town. Marjorie Perloff who speaks in the video talks discusses how Anne Sexton seems to take a womanââ¬â¢s view of the myth of Icarus in her poem. Perloff also states that Sexton sympathizes with Icarus in her poem. Perloff believes Sexton tries to ask the question why we are always criticizing Icarus for flying so high is it really so wrong of him to strive to see beauty while his father returns home to continue his everyday life. In the video, Marjorie Perloff also discusses ââ¬Å"Icarusâ⬠by Stephen Spender. Perloff states that Spender seems to sympathize with Icarus in the story saying that he had so much potential but instead of using it, he becomes an aristocrat; then when Icarus had almost won his battle with the sun to get a better view of its beauty he falls to his death. Perloff states that in his story Spender focuses on loss and the things you lose when you die, namely potential. In the video, professors not only read the poems but also give some background about the stories. They also help to point out some of the symbolism the authors tried to put into their stories. My Reaction I liked the way the professors in the story made the poems easier to understand. Without the video, I would not have thought about the way, Sexton viewed Icarus, that flying to close to the sun may not have been such a bad idea. Or that in Spenders poem Spenderââ¬â¢s main purpose was to point the things that you lose when you die, wich in Spenderââ¬â¢s words is mainly your potential.
Sunday, May 3, 2020
PSN Document Management System
Question: Discuss about the PSN Document Management System. Answer: Introduction: Hello, I am a professional nurse with eights year of experience in different nursing designation such as the registered nurse, the health care assistant, the clinical manager and the clinical instructor. Currently I am working as a service coordinator for Enliven, Part of Presbuterian Support Northern to support the delivery of community-based service for clients at home. I case manage almost 120 ADHB clients in Remuera, Mt Eden and Sandringham, also Several ACC and MOH client. I am very passionate about my profession and have diverse range of training which have brought me so far in my career. Along with the nursing skills of contact assessment, wound management, infection control and working in long-term and acute care, I am proficient in managing the task of team to maximize productivity. Now I am seeking this job because I want to expand my skills in the area of management in nursing practice and develop the skill to effectively supervise nursing process at your facility. I hope you will find me competent for the job position. My colleagues appreciate me for being organized and skilful in prioritizing task. They like my enthusiasm to accept challenges in my work. They respect me for my ability to manage large number of staff even in busiest service area. My close groups of friends are very well-aware of my personal interest and soft nature. They all are inspired my commitment towards my profession. I am very adventurous and like to go for camping and paddle boarding. Hence, my friends often coax me to take some time out relax by means of adventurous activities. Ryman is one of the biggest care providers in New Zealand giving support to people for independent living in the form of serviced apartments, rest home, hospital and critical care unit. Ryman has 31 villages and it is steadily growing in terms of number of residents and profits. The uniqueness of Ryman lies in the fact that they aim to provide high standard of care in a resort like atmosphere and respects their residents and service staffs. Rymans philosophy is to meet residents care expectations by having villages that provides impressive facilities and full continuum of care (Macdonald, 2017). I want to work at Ryman Healthcare seeing my wifes enthusiasm and commitment towards her work at Ryman. She constantly growing in her role through the support she gets from everybody whenever she goes for leadership seminars. She has told me she if very much satisfied with her job as everyone from top positions to lower positions staffs get the necessary support and equipments required to excel in their job responsibilities. I also wish to be part of this village to contribute to their world class reputation through my skills and experience in the nursing profession. Rymans services are especially for older people with different disabilities like dementia and others. Caring for the aged is also my passion and I have huge respect for older people. Although during my clinical placement so far, I have ventured into different field of nursing, however I always wanted to make difference in the lives of elderly people living with different disabilities due to ageing. I think Ryman will give me the opportunity to live my passion and contribute my knowledge, experience and clinical skills to a company whose aim to deliver high quality resident care. My current job position gives me the secure position and the opportunity to display my skills in community based service. I have learnt many management skills in my current role, however still I am not content with what I have. I want to challenge myself further in my nursing profession and expand my scope of practice in different fields. Hence, I want to leave my current job position to broaden my horizons and gain new set of skills which I think I can get by serving the residents living at the village of Ryman. In my current role as a service coordinator, my average day begins with visiting clients, identify their care needs and allocating suitable staffs for the care of the person. Many a time I am involved in coordinating with NASC, addressing complains of clients, reviewing and solving staffing issues. If need arises, I am also involved in hiring new support worker and looking after compliance to regulations in disciplinary meetings. Apart from applying my clinical skills in my job to ensure clients are efficiently cared for according to best practice, I also get the opportunity to learn leadership skills by means of induction and recruitment management. The most satisfactory factor in my current job is the opportunity that I get display my clinical and nursing skills so far I have gained in my career. The new element in this job is the leadership part and I am thoroughly enjoying leading people so that they get the independence level to take their best clinical decision in the long run. It gives me a lot of satisfaction to see people improve in the job through my mentoring lessons. I also learnt many new things about inter-professional communication while dealing with clients, doctors and other support staffs. Although like each part of my responsibility as a service coordinator, however the fact that I have to travel from house to house to identify needs of clients and service support requirement, the daily journey becomes tiresome. I have to visit at least 4-5 clients on an average everyday, which takes a toll on my health and leaves me with little interest in personal commitments. As I have said earlier, I am willing to leave my current position due to my passion of caring for elderly patients and I feel Ryman can give me the opportunity to promote their health and well-being in pleasant environment of the village. Another advantage for me in this job will be my accessibility to clients as I will get to leave in close proximity to all the residents and I will get rid of the tiresome part of daily visits to clients house. Ryman should consider me for the job position because my experience in nursing profession reflects that I am capable of handling the responsibility of supervising nursing care. My management skill will help me to precisely check all documentation process relating to maintain nursing records, incident reporting and keeping medication records. In my current role also, I was involved in maintaining all records in line with PSN document management system and I can do the same in accordance with Ryman Accreditation Standards. Reference Macdonald, A. (2017).Ryman Healthcare - Retirement Villages, Rest Homes, Elderly Care, New Zealand. [online] Rymanhealthcare.co.nz. Available at: https://www.rymanhealthcare.co.nz/home [Accessed 15 Mar. 2017].
Thursday, March 26, 2020
Talisman Case in Iraq Essay Example
Talisman Case in Iraq Essay Talisman Energy INC. : The Decision to Enter Iraq I. Introduction Any company that decides to expand internationally should consider many complexities that it might face. Because of the differences in political system, culture, surrounding environment, and many other factors, there might be great barriers for a firm to expand internationally. The CEO of Talisman Energy Inc and senior executive team have to convince the board of directors to enter Kurdistan region of Iraq. After Talismans scandal in Sudan, taking any other step into an unstable region carries a great risk. II. The Problems 1. Talisman Energy Inc. started as a small independent oil company which needed to grow and expand internationally since that North America offered only limited growth potentials. 2. Talisman Energy Inc. has suffered a great loss not only financially but also the companys reputation was affected after NGOs accused Talisman of fueling the civil war in Sudan. Some of the major investors threatened to sell their shares if Talisman didnt leave Sudan. 3. The price of oil reached 130$ per barrel, while the world demanded for oil, oil companies had to enter sensitive environments and countries to search for oil. Talisman decided to enter Kurdistan of Iraq as it is an oil rich region. 4. Kurdistan has been trying to separate from the rest of Iraq for many years, but they couldnt do so because they were fought by Saddam Hussain and his troops. Now, they wont miss any opportunity to have their independence. 5. Iraq is still an unstable country with all what it went through during the war with Iran and the US invasion. III. We will write a custom essay sample on Talisman Case in Iraq specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Talisman Case in Iraq specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Talisman Case in Iraq specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Suggested Solutions Since that Talisman is looking for an oil-rich regions, and found that Kurdistan is a good place to invest they should take some steps to avoid any future conflicts and minimize the risks. These steps are as follows: Talisman should be very transparent about where their money is going. They have to pay 220$ million to the Kurdistans government, but they should announce where the money is going and investigate if this money might be used to fuel civil wars in Iraq. Talisman cannot take the risk and face another scandal like what happened in Sudan. Talisman should investigate about how independent Kurdistan is from the rest of Iraq, if there is any singe of conflict between Kurdistan and the government of Iraq, Talisman then should clear it out with the Iraqi government. It is as I mentioned an unstable region, so there is a great chance of conflicts. Talisman should clear out how the shares after oil discovery will be divided, since that they are not sure of finding oil or not, there might be some conflicts after the oil discovery, simply because oil is demanded all over the world, so the Iraqi government might change its mind and decide to get its share of the profit. Talisman should use the media to their side before any other conflict appears. There should be some meetings with NGOs to clear out Talismans policy and intentions in entering Iraq. There has to be a communication between Talisman and the NGOs to make sure that the company is away from funding any civil wars. That way, shareholders will feel even more comfortable, and the company will not risk its reputation. V. Implementation of the Solutions (1) Talisman should start meeting with NGOs before they enter Iraq, this way the company will be clear with the rest of the world about their future moves. 2) The investigation about the situation between Kurdistan and the Iraqi government should begin earlier and continue even after they enter Iraq, this way Talisman will be aware of the situation and be prepared for any future conflict. (3) After Talisman enters Iraq, there should be more meeting and consultations with NGOs to discuss the situation and to make the media aware of the companys activity in Kurdistan and that it is not funding any civil wars. All in all, entering international markets carries many risks, actually this fact applies to any change in the world, and changes carry risk and opportunities. An organization that decides to go abroad has to study all risks and be prepared to face any conflict. Talisman is facing a great risk in entering Iraq, but the growth potentials are very high if things work out. The company should be prepared with strategies to minimize the risks.
Friday, March 6, 2020
How Electric Motors and Generators Work
How Electric Motors and Generators Work Electric vehicles rely exclusively on electric motors for propulsion, and hybrids use electric motors to assist their internal combustion engines for locomotion. But thats not all. These very motors can be, and are, used to generate electricity (through the process of regenerative braking) for charging these vehicles onboard batteries. The most common question is: How can that be ... how does that work? Most folks understand that a motor is powered by electricity to do work- they see it every day in their household appliances (ââ¬â¹washing machines, vacuum cleaners, food processors). But the idea that a motor can run backward, actually generating electricity rather than consuming it seems almost like magic. But once the relationship between magnets and electricity (electromagnetism) and the concept of conservation of energy is understood, the mystery disappears. Electromagnetism Motor power and electricity generation begin with the property of electromagnetism- the physical relationship between a magnet and electricity. An electromagnet is a device that acts like a magnet, but its magnetic force is manifested and controlled by electricity. When wire made of conducting material (copper, for example) moves through a magnetic field, current is created in the wire (a rudimentary generator). Conversely, when electricity is passed through a wire that is wound around an iron core, and this core is in the presence of a magnetic field, it will move and twist (a very basic motor). Motor/Generators Motor/generators are really one device that can run in two opposite modes. Contrary to what folks sometimes think, that does not mean that the two modes of the motor/generator run backward from each other (that as a motor the device turns in one direction and as a generator, it turns the opposite direction). The shaft always spins the same way. The change of direction is in the flow of electricity. As a motor, it consumes electricity (flows in) to make mechanical power, and as a generator, it consumes mechanical power to produce electricity (flows out). Electromechanical Rotation Electric motor/generators are generally one of two types, either AC (Alternating Current) or DC (Direct Current) and those designations are indicative of the type of electricity that they consume and generate. Without getting into too much detail and clouding the issue, this is the difference: AC current changes direction (alternates) as it flows through a circuit. DC currents flowà uni-directionally (stays the same) as it goes through a circuit. The type of current utilized is concerned mostly with the cost of the unit and its efficiency (An AC motor/generator is generally more expensive, but is also much more efficient). Suffice it to say that most hybrids and many larger all-electric vehicles use AC motor/generators- so that is the type well focus on in this explanation. An AC Motor/Generator Consists of 4 Main Parts: A shaft-mounted wire wound armature (rotor)A field of magnets that induce electrical energy stacked side-by-side in a housing (stator)Slip rings that carry the AC current to/from the armatureBrushes that contact the slip rings and transfer current to/from the electrical circuit The AC Generator in Action The armature is driven by a mechanical source of power (for example, in commercial electric power production it would be a steam turbine). As this wound rotor spins, its wire coil passes over the permanent magnets in the stator and an electric current is created in the wires of the armature. But because each individual loop in the coil passes first the north pole then the south pole of each magnet sequentially as it rotates on its axis, the induced current continually, and rapidly, changes direction. Each change of direction is called a cycle, and it is measured in cycles-per-second or hertz (Hz). In the United States, the cycle rate is 60 Hz (60 times per second), while in most other developed parts of the world it is 50 Hz. Individual slip rings are fitted to each of the two ends of the rotors wire loop to provide a path for the current to leave the armature. Brushes (which are actually carbon contacts) ride against the slip rings and complete the path for the current into the circuit to which the generator is attached. The AC Motor in Action Motor action (supplying mechanical power) is, in essence, the reverse of generator action. Instead of spinning the armature to make electricity, current is fed by a circuit, through the brushes and slip rings and into the armature. This current flowing through the coil wound rotor (armature) turns it into an electromagnet. The permanent magnets in the stator repel this electromagnetic force causing the armature to spin. As long as electricity flows through the circuit, the motor will run.
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