Thursday, August 13, 2020

Instagram Accounts That Every Teacher Should Follow

Instagram Accounts That Every Teacher Should Follow Who knew that social media could become a platform for classroom creation? If you’ve scrolled through the depths of Pinterest without an idea for your lesson plan the next day, a fresh design for your classroom, or even a great book, then try turning to these teachers who are sharing their go-tos with the world. Here Are Our Top Instagram Accounts for Teachers: A post shared by Amber (@asmilingteacher) on Jul 26, 2018 at 6:03pm PDT 1. @asmilingteacher is perfect for any Kindergarten teacher who’s searching for a classroom refresher. Amber Masters has over 50k followers and posts about classroom DIY, children’s book suggestions, classroom design and more. Her cute ideas inspire her students every class and demonstrate her large love of teaching. Give her a follow to begin stimulating your creativity!   A post shared by Jordan Dunagan (@heyheyfirstgrade) on Feb 22, 2018 at 6:33pm PST 2. @heyheyfirstgrade is for those who want to leave a mark on their first grade community! Jordan Dunagan, a 1st grade teacher, runs the account with her lesson ideas, projects, and DIY inspirations. She loves to transform her classroom into a bright and inspiring atmosphere for her kids. Her notable creativity makes her the perfect influencer for passionate educators. If you love first grade, then you’ll love her content.   A post shared by Sparkling in Second {Jen} (@sparklinginsecondgrade) on Jul 3, 2018 at 5:33pm PDT 3. @sparklinginsecondgrade follows the life of Jen, a second grade teacher who has a dedication towards education and things that sparkle! She has resources for K-2 such as lesson plans, book suggestions, organization, and more. Everything that you need for your classroom is on her account. Her love of teaching has earned her 51k followers and counting. If your classroom needs a bit of sparkle, then Jen has the ideas for you!   A post shared by Juan Gonzalez Jr./ Mr. G (@teaching3rdwithmrg) on Sep 21, 2017 at 4:43pm PDT 4. @teaching3rdwithmrg is run by Juan Gonzalez Jr., a teacher and blogger who has all the lessons and classroom themes you need for your 3rd grade classroom. He is also an avid book lover and frequently shares suggestions to his 60k followers. His drive to be the best teacher he can be is one of the many reasons you should give him a follow!   A post shared by Amy ?????? °o °?? 3rd Grade Teacher (@theuniqueclassroom) on Nov 5, 2017 at 6:53am PST 5. @theuniqueclassroom is a 3rd grade teacher and blogger with a follower count of nearly 60k. She is a Disney lover, having been to Disney World 14 times and counting, whose magic shows in her lesson plans, classroom and projects. Ever having a hard day? She also posts inspirational quotes to help motivate teachers in their classrooms. She gets you. If you love teaching as much as she does, then check her out!   A post shared by Bethany Humphrey (@teachingandsofourth) on Apr 5, 2018 at 5:02pm PDT 6. @teachingandsofourth is Bethany Humphrey’s guide to 4th grade, hence the name. Her classroom is every teacher’s dream, and she shares design instructions to almost 130k followers. She posts on subjects such as DIY, lesson planning, getting to know students, and more. If you’re a teacher looking to brighten up both your classroom and your students minds, she has the answers! Interested in reading more about Bethany? Here’s her blog!   A post shared by Brittney Root (@miss5th) on Aug 24, 2017 at 2:35pm PDT 7. @miss5th, Brittney Root, has the highest grossing followers of the teachers we’ve found, gaining 137k since she started documenting her teaching. She showcases her own classroom designs ideas, teaching tips, and lesson plans. She even gives insight on her classroom, frequently sharing adventures and activities. Not only does she motivate her students with quotes she sticks on to her walls, she also posts some for you fellow teachers! If you follow any 5th grade teacher on Instagram, it should be her!   A post shared by Michelle Griffo (@applesandabcs) on Aug 22, 2017 at 10:32pm PDT 8. @applesandabcs caters to a variety of grade-levels as an influencer account. Michelle Griffo has years of experience in Kindergarten, 4th and 5th grade. Her ideas are wonderful for all ages. She posts everything from classroom designs and organization to activity ideas and lesson plans that will brighten your classroom. Looking to change up your bulletin board? Michelle has you covered with that too.   A post shared by Chris Kesler ??Science Lessons (@keslerscience) on Aug 10, 2018 at 7:21am PDT 9. @keslerscience is all about science. Whether you are a science teacher or looking for a unique experiment to do with your class, this account has all the out-of-this-world ideas that you didn’t know you needed. Like you, he thinks science should not only be educational, but also fun! If you need a lesson plan for your science class or a project to give to your students that is unlike any other, this is the account to have on your timeline.   A post shared by Chelsea | Let's Play School (@letsplayschool) on Jul 23, 2018 at 2:57pm PDT 10. @letsplayschool is a homeschooling account run by Chelsea, a Florida native who lives next to Disney World and homeschools her three children. Made especially for homeschool teachers, her posts focus on adding magic to lessons and activities for toddlers, preschoolers and kindergarteners. She also provides tips for those new to homeschooling. She is an avid blogger with 12k followers who loves her family and teaching. You’ll never run out of book ideas because Chelsea also runs a book club. This is the perfect account for those who teach at home.   For more inspiration... If you’re looking for more inspiration, TeacherVision also has an Instagram account for you! To find more teachers and lesson plans on instagram, try looking through tags such as: #Teachersofinstagram, #Teachergram, #Teacherlife, and more. Who said it was too late for you to start your own account and blog? If you are passionate about what you do, don’t fret from sharing it with the rest of the world. You’ll never know who you’ll inspire!

Sunday, June 21, 2020

The Ancestry of a Slave - Literature Essay Samples

In Yaa Gyasi’s Homegoing, it shows how one person can go from living in bliss to living in a dungeon. But how could this happen you may ask. Slavery. The people would become enslaved after being taken from their families. â€Å"The Asante had power from capturing slaves. The Fante had protection from trading them† (Miller 1) The Asante would become wealthy after stealing the people from their lives. They would sell their â€Å"loot† to the British in return for money and to be revered throughout the other villages. They would get their power from making other terrified of being in their path. The Fante would sell their own people just so they wouldn’t get raided. If they got raided the whole village would become destroyed and many would be enslaved. At least if they gave them their own people, their own families it wouldn’t be as much of a loss, right? Esi was one of the characters that the novel essentially originated from. She and her long-lost sister against the cruel world of slavery. Her sister, Effia married a slaver (against her own will of course) and Esi, who actually got enslaved. I will tell the story of Esi, the half-sister born from a forgotten mother and warrior father. One day when her mother, Maame was cooking her father, Big Man told her that she should get a house girl. She didn’t want to but he made her, Esi and Maame then went to the square to choose a slave. Her name was Abronoma, she was horribly mistreated because she was bad at doing the chores. She was beaten with a switch anytime she would mess up and would be left with welts and scars often times bleeding. Once Big Man decided to give her a task, carry water on her head without spilling a single drop. She came so close but at the very end two measly drops spilt out and she was beaten for it! Big Man reached for his switch, and soon the song gained its accompaniment: the percussion of reed to flesh, the woodwind of reed to air. This time, Abronoma did not cry. (Esi 37) Why in the world would someone treat another being this way, it’s insane. Maame empathized with the girl and did her best to teach Esi to as well. She dreaded that her own daughter would talk so badly of the poor servant girl. One day when Little Dove told Esi a little of her own mothers past Esi was confused that something so horrible had happened to her mother and she didn’t know it. She wondered how her own mother could have been beaten and raped, how she could’ve been a slave too. This is why Maame hated when Little Dove was mistreated. She knew how it had felt to not be loved in her own â€Å"home†. The information Esi had learned about her mother made her only want more, but she wouldn’t just tell her she wanted to be bribed. Esi told her she would send word to Little Dove’s family saying that she was alive and where she was at. Later the raid started on their village, Abronoma’s father had come for her and he would enslave or ki ll anyone in his path. I wonder if Big Man would’ve done that for Esi or any of his other children. Maame then tells Esi of her sister that she had and gives her a necklace which is the same as the one Effia has. I wonder if Esi will spend lots of time thinking of her long-lost sister. I wonder if they will ever meet. Esi is then captured and enslaved in a dungeon. The smell was unbearable†¦a soldier came into the dungeon and began to speak. He had to gold his nose to keep from vomiting†¦The porridge passed right through her, it seemed. The ground was littered with their waste, the unbearable smell. (Esi 28-29) This dungeon is horrible, they can’t walk or talk hardly and they even have to sit in their own waste. It is not hygienic and they go hungry most days. How can someone be so cruel as to keep a group of people locked in this enclosure. It is made of mud and clay so they can’t possibly keep warm and they even stole Afua’s baby. They all must sit their naked and starving. And when they do get to eat they end up sitting in their own waste because it is so crowded that no one can move. Sometimes it’s so crowded that the women would be laying on top of each other crushing each with their own weight. (not that they would weigh that much after being starved though) He put her on a folded tarp, spread her legs, and entered her. She screamed, but he placed his hand over her lips, then put his fingers in her mouth. Biting them only seemed to please him†¦When he had finished, he looked horrified, disgusted with her. As though he were the one who had something taken from him. As though he were the one who had been violated. (Esi 48) In this room, they get beaten and raped whenever the soldiers feel like it. They are looked at like they are disgusting and are a burden when they were the ones that enslaved them in the first place. They have no respect for any of the women there whom were taken from their lives to become slaves. They just fuck them and throw them back in the dungeon again; sometimes whilst they are in the dungeon thrown against a wall, trapped between the crushing wall and the rapist. At the end Esi and some of the others are transported out of the gruesome dungeon to water, I wonder where they will go now. Works Cited Gyasi, Yaa. Homegoing. Knopf. 2016. Print. Miller, Laura. â€Å"Descendants.† The New Yorker, 30 May 2016. Web. 12 November 2017.

Saturday, May 23, 2020

What Makes The 30 Oz Stainless Steel Tumbler - 1118 Words

The 30 oz Stainless Steel Tumbler This is a Double Wall Vacuum Insulated Travel Mug /Cup with Handle, which comes with Regular and Sliding Lid, 2 Straws, 2 Brushes a gift box. It is the new must have for your travel. If you like taking beverages or drinks on the go and at certain desired temperatures, then this is the right product for you. The 30 oz stainless steel tumbler is a revolutionary mug that keeps beverages at the initial temperatures for very many impressive hours. It is a double wall vacuum insulated tumbler. This product is extremely amazing on its own, but it also has a number of accessories. Description of the mug †¢ 1 SUCFORT 30oz 18/8 stainless steel tumbler. †¢ 1 black handle. †¢ 2 spill and splash proof lids; this comprises of one regular lid and one sliding lid. †¢ 2 stainless steel straws; this includes one curved straw and one straight straw. †¢ 2 cleaning brushes. †¢ One gift box. The entire set of the product saves someone from spending a lot more time buying the accessories. It is also definitely cheaper than buying these kinds of outstanding accessories separately. The material used to make this travel mug and the accessories are of very high quality with no harmful substance is contained inside it. Once you fill this tumbler with either tea, coffee, milkshake, soda, lemonade or any other kind of drink. The drink will stay as cold or as hot as the science of thermodynamics will allow, for as many hours as possible. Some of the primary features

Monday, May 18, 2020

Police Brutality And Its Effects On American Culture

Part One: Topic and Discipline The focus of my research is on police brutality, specifically on the various components of excessive force and what aspects of American culture allow it to continue. This topic is multidisciplinary, and fits within the bounds of sociology, African American studies, criminal justice, law, and public policy. There are multiple factors which influence police brutality, including but not limited to, location, segregation, community accountability, demographics, and current events. The research used within this paper all attempt to answer one or more of the aforesaid factors. The ultimate goal of this paper is to determine the overall impacts of all aspects of police brutality. Part Two: Discussion Five†¦show more content†¦Lastly, Seabrook and Wyatt-Nichol’s study demonstrates the evolution of legalized and socialized discrimination against black members of society. Police Use of Excessive Force in Minority Communities: A Test of the Minority Threat, Place, and Community Accountability Hypotheses is original research, as few analyses focus on the impact of place and urban segregation. The study was primarily data-based, making conclusions off of statistics pulled from the sustained excessive force complaints. The authors’ thesis is that coercive methods of policing are used against minorities, depending on multiple factors that are divided into hypotheses. The Minority Threat Hypothesis states that there is a positive relationship between coercive use of force and minority populations, with the amount of coercive force increasing as a minority’s population in a city does. This idea is psychological in nature, drawing from the idea that, due to implicit bias and criminal stereotypes, that minorities pose a greater threat against the officer than a white citizen. With greater segregation comes a greater perception of threat, especially if there is a higher crime rate in the more densely minority populated area. The second hypothesis, involving the concept of place, theorizes that minorities who are segregated within a city become primary targets of police abuse. Community accountability considers how the organizational attributes within a police precinct mayShow MoreRelatedPolice Brutality Of The United States1415 Words   |  6 PagesPolice Brutality Police abuse is one of the most violated human rights in the United States. Police are portrayed as heroes that stop bank robbers, stop kidnappings and catch murders, but as of recent year’s police actions have come into the public eye. While typically citizens worry about their safety from criminals, it also seems they have to keep an eye out for the people who are supposed to protect them from danger. Thousands of complaints about police brutality is reported each year, and seemsRead MorePolice Brutality Within The African American Community1265 Words   |  6 PagesAsad Bidiwala RHE 306 August 13, 2015 Police Brutality within the African-American Community The specific audience of my argumentation is the racially ignorant white populations that refuse to acknowledge the idea that police brutality towards the African-American race is evident amongst our society. The racially ignorant white population assumes that police brutality is used as a defense mechanism rather than an appeal to racism towards African-Americans. This hostile audience becomes uncomfortableRead MorePolice Brutality And The Civil Rights Movement1738 Words   |  7 PagesWhile combating police brutality everyday, what really does matter? Despite, the increased attention and actions to remedy police brutality, police brutality is still a prevalent issue in today’s American society. It has sent critics on both sides of the issue into their corners, as no one really seems to have the answer. Maybe, the reason why police brutality has been so troublesome to alter is because the people trying to alter it are only targeting only the symptoms instead of the infection itselfRead MorePolice Brutality : A Social Problem1548 Words   |  7 PagesPolice brutality is a social problem faced in many communities around the world. Focusing on North America, the problems and central focuses on police brutality stem from racism and the excessive abuse of power. Police brutality is defined as unmerited, excessive and aggressive abuse, police brutality is a phenomenon that causes irreparable harm to its victims. The abuse may be physical or psychological, and the victims can feel the effects of this abuse for a lifetime. These effects include notRead MorePolice Brutality And Its Effects1413 Words   |  6 PagesPolice are supposed to enforce the law amongst people around the world, but unfortunately, some of the ways they enforce are unjust and unruly. Over the past decade, they have acted out in ways that have caused us to question whether or not they are fit for the job or if something should be changed. Police brutality is the malicious use of excessive force, often in the form of physical actions, but also common in verbal abuse and psychological intimidation by a police officer. The word â€Å"Brutality†Read MoreThe Racism Of Black Men By Martin Luther King Jr.1720 Words   |  7 Pagesunarmed black men killed by police. Picture a bus full of college students obliviously conducting racist sing-alongs regardless of its potential to offend or hurt others. All these recent events have led some to question the 21st-century idea that Americans live in a society absent of racial strife and inequality (Winant). Are all Americans living the dream of Martin Luther King Jr., or are some still affect by the racism that is seemingly still embedded within our culture like a repugnant weed thatRead MorePolice Brutality Essay1279 Words   |  6 Pagesenforcement, police brutality has become a big problem within the United States. Granted, police brutality has been around for many years, but it was not as alarming as it has become no w. Every day, minorities look over their shoulder and are becoming more scared as they do not want to become the next victim of a police brutality incident. Police brutality is the unwarranted or excessive and often illegal use of force against civilians by U.S. police officers. There are many forms of police brutality, whichRead MoreAfrican Americans And Identity Of African American1169 Words   |  5 PagesIn the year of 1619, the largest oppressive legal structure in American History came about, the institution of slavery. Although slavery was abolished in the year of 1865, African Americans are still enslaved by intuitional racism. There are systems in place to keep minorities at a disadvantage. This system of oppression is carried by a number of factors such as; the segregation of black people in urban areas referred to as ghettos, mass incarceration rate for people of color, large educational gapsRead MoreSocial Media As A Platform For Police Brutality1646 Words   |  7 Pa gesIt has been documented and filmed that many rioters have demanded the streets to riot recent fatal police brutality of unarmed African American teenagers, but what has caused the most publicity is how these incidents spread so widely through social media. The article Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States by Yarimar Bonilla Jonathan Rosa studies the affects social media has on a modern political issue and explains how â€Å"hashtagRead MoreThe Effect of Black Power on the Emergence of Yellow Power1257 Words   |  6 Pagesï » ¿The Sixties In America (AMST 1200) Professor Osman November 18, 2013 The Effect of Black Power on the Emergence of Yellow Power African-Americans were not alone in the shift to â€Å"ethnic power.† Other minority groups also shifted from the fight for integration and began to adopt the rhetoric of ethnic power and pride in the late 1960’s. By the late 1960’s, a host of other groups began to adopt the rhetoric of â€Å"power†: Red Power, Grey Power, Pink Power, Brown Power, etc. What were the similarities

Tuesday, May 12, 2020

The Odyssey Themes and Literary Devices

The Odyssey, Homers epic poem about the decades-long journey of Trojan War hero Odysseus, includes themes such as cunning vs. strength, coming of age, and order vs. disorder. These themes are conveyed with the use of a few key literary devices, including poems-within-a-poem and flashback narration. Cunning vs. Strength Unlike Achilles, the Iliad protagonist known for his physical strength and prowess in combat, Odysseus earns his victories through trickery and cunning. Odysseus’ cleverness is reinforced throughout the text by the use of epithets accompanying his name. These epithets and their translations include: Polymetis: of many counselsPolymekhanos: many-devicedPolytropos: of many waysPolyphron: many-minded The triumph of cunning over strength is a running theme in Odysseus’ journey. In Book XIV, he escapes the cyclops Polyphemus with his words rather than a traditional duel. In Book XIII, he disguises himself as a beggar in order to probe the faithfulness of the members of his court. When he listens to the bard Demodocus retell the end of the Trojan war and the building of the Trojan horse—his own invention in Book VIII—he weeps â€Å"like a woman,† realizing how dangerous his own cunning is. What’s more, Odysseus’ cunning is almost matched by the intelligence of his wife Penelope, who manages to remain loyal to Odysseus and stave off her suitors in his absence through trickery and cunning. Spiritual Growth and Coming of Age The first four books of The Odyssey, known as Telemacheia, follow Odysseus’ son Telemachus. Odysseus has been absent from Ithaca for two decades, and Telemachus sets out to uncover his father’s whereabouts. Telemachus is on the brink of manhood and has very little authority in his own household, as he is besieged by suitors seeking to marry his mother and rule over Ithaca. However, thanks to Athena, who teaches him how to behave among Greek leaders and takes him to visit Pylos and Sparta, Telemachus gains maturity and knowledge. Ultimately, he is able to serve as an ally to his father when it comes time to slay the suitors, a scene that demonstrates how much Telemachus has matured. Odysseus undergoes spiritual growth of his own, becoming less brash and more thoughtful over the course of his journey. At the start of his journey, Odysseus is brash, overconfident, and taunting, which results in numerous obstacles and delays. By the time he returns home, Odysseus has become more cautious and careful. Order vs. Disorder In The Odyssey, order and chaos are represented by the contrasting settings.   The island of Ithaca is orderly and â€Å"civilized†: inhabitants tend to animals and agriculture, engage in handiwork, and lead orderly lives. By contrast, in the worlds visited by Odysseus during his travels, plants grow freely and the inhabitants eat anything that they find. These worlds are depicted as obstacles to Odysseus journey, threatening prevent him from returning home, Consider the Lotus Eaters, who spend their days languorously eating lotus plants; the lotus plants cause a sleepy apathy that Odysseus and his crew have to escape. Another example is the cyclops Polyphemus. Polyphemus, who reaped the fruits of his island without labor, is depicted as one of Odysseus main antagonists. Poems Within a Poem The Odyssey features two bard-like characters, Phemius and Demodocus, whose roles offer insight into the ancient art of oral poetry and storytelling. Both Phemius and Demodocus tell their court audience stories tied to the heroic cycle. In Book I, Phemius sings of the ‘returns’ of other Trojan War heroes. In Book VIII, Demodocus sings about the disagreements of Odysseus and Achilles during the Trojan War, as well as the love affair of Ares and Aphrodite. The vocabulary used to describe the poetic practice suggests that it is a performative art intended for an audience of listeners and accompanied by a lyre. In addition, both bards took requests from their audience: â€Å"But come now, change thy theme,† Demodocus is asked in Book VIII. Such requests suggest that these poets had a wide repertory of tales to draw from. Flashback Narration The narration of The Odyssey begins with Telemachus’ journey. Then, the narrative moves back in time, as Odysseus recounts his journeys for the length of three entire books. Finally, the narrative moves forward in time to Odysseus return to Ithaca. The most notable flashback in the text is the multi-book tale recounted by Odysseus himself, but other sections feature flashbacks, as well. The poem utilizes flashbacks to describe events of the past in detail, including the end of the Trojan War and the return of other war heroes.

Wednesday, May 6, 2020

Green Marketing Customer Satisfaction And Environmental...

Green Marketing : Customer satisfaction Rohit Berwal Lecturer Bus. Adm. Govt Commerce College Sikar Abstract. Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There has been a lot of literature review on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing on customer satisfaction and environmental safety. Keywords: Green Marketing, Consumer Satisfaction, Environmental Safety. 1. Introduction In the last decade, consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas of our economy, it does not just lead to environmental protection but it also create new market and job opportunities. Companies that are environmental stewardsShow MoreRelatedRelationship Between Green Marketin and Societal Marketing Concept for Corporate Image Building of a Firm (as a Marketing Manager)1106 Words   |  5 PagesMARKETINGMANAGEMENT RELATIONSHIP BETWEEN GREEN MARKETIN AND SOCIETAL MARKETING CONCEPT FOR CORPORATE IMAGE BUILDING OF A FIRM (AS A MARKETING MANAGER) CONCEPT OF SOCIETAL MARKETING Societal marketing concept holds that the organisation is to determine the needs and interest of the target market and to deliver the satisfaction more effectively and efficiently than competitors in a way that preserves or enhance the consumers’ and society’s well being. Societal marketing aims towards optimising the needsRead MoreManagerial Accounting792 Words   |  4 Pagesstriving for. One of the main aim of LG Electronics is ensuring to make the dgigtal life better for its customers. Eco- Friendly â€Å"Life’s Good- When It’s Green†- this is a program of LG Electronics which includes two parts of procedures: pre- production and post-production. In thir vision, it is estimated that 15, 000 tons of pre-production and 30, 000,000 tons of post-production stages of green gases should be reduced as their target in the near future. LG’s 47LW5500-ZE and 47LW550 TZCIN Ema 3D TVsRead MoreStrategies of Body Shop1258 Words   |  6 Pagesthe marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, makingRead MoreQuality Policy - Hotel Grand Hyatt Melbourne1277 Words   |  6 Pagesfocuses upon the one-to-one supply of services to the customer. It is truly said that one loves oneself a lot and so personal customized services are available. Give and Take – Price and Services: - The round the clock services and the cost go hand in hand. They are equal – valuable to each other. It is rightly said by one of our old customer that the cost and the services at Hyatt Melbourne share a symbiotic relationship with each other. Clean and Green Environment: - We and our country like to keep cleanRead MoreMarket Analysis : Davech Cribs1289 Words   |  6 Pagesaren t looking to make any sacrifices for safety and tend to prefer quality over economy. Consumers are likely to be environmentally conscious as the company incorporates environmental safeguards in all aspects of business. We are targeting newly married U.S. families who care about safety, quality, and are also a bit tech savvy. We are hoping to attract those who are looking for the latest products that make statements in their homes. The Marketing Mix Product The Stool Crib is a new innovatedRead MoreCampaign Fresh Vegetables, Inc.1539 Words   |  7 Pagesproduction and marketing of vegetables and fruits. The company operates across North America, Latin America, Europe, Asia and the Middle East and Africa. There is the headquarters in Westlake Village, California and employed approximately 74,800 employees, of whom 40,000 were full-time seasonal or temporary employees, as of December 2012. The company recorded revenues of $4,246.7 million in the financial year ended December 2012 (â€Å"Dole†, 2013). Dole is involved in the production and marketing of fruitsRead MoreGreen Toys Inc. marketing segmentation, strategy, and data collection method2893 Words   |  12 Pagesï » ¿GREEN TOYS INC. 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This business was established by Rattrays Wholesale and gainedRead MoreThe First Mutual Insurance Company1178 Words   |  5 Pagesyears to create the first mutual insurance company, one in which policyholders would come together to share the risk. The Philadelphia Contributionship, the nation’s oldest successful property insurance company. Insurance companies offered safety to their customer that’s why a lot of people subscribed as soon as the Philadelphia Contributionship opened. Now-a-days there are hundreds of insurance companies and they all cover different aspects of our daily lives. One of the most successful insuranceRead MoreAn Analysis of Ecovers Current Position in the Market4163 Words   |  17 PagesFinally, an outline for new marketing strategy for Ecover to enter the supermarket. 2. Background Ecover was founded in 1979 by Frans Bogaerts.It was a modest little detergent company in Malle in northern Belgium. Pierres Magnin a successful Swiss businessman dealing with pharmacies and health food stores, suggested Bogaerts to develop an eco-friendly detergent free of harmful chemicals (which was to be banned by the Swiss government as a part the proposed environmental regulations). Thus they

Frame Analysis of Merck Free Essays

The events that Merck encountered in the early 1990s have brought the company under intense economic and political pressure. Managed Care Organizations (MCOs) lowered the prices of drugs since they gained more control over drug prices and alone accounted for 75% of drug purchases. Generic substitutes put more pressure on the pharmaceutical industry. We will write a custom essay sample on Frame Analysis of Merck or any similar topic only for you Order Now In addition to the election of President Bill Clinton in 1992, who exerted political pressure on the high profit margins of pharmaceutical companies and their alleged contribution to runway U.S. health care costs. Merck CEO, Vagelos at that time, initiated a series of actions to adapt the company to the pressuring circumstances. The immense outside pressure created a sense of uncertainty and ambiguity which is best explained through the political frame. Vagelos actions demonstrated the power of the political frame which is demonstrated by his firmwide cost-cutting campaign. He also inclined to lay off his employees by his managed headcount and cut all waste strategies. Vagelos exerted a structural act by moving the corporate headquarters from its historic home in New Jersey to a 30 wooded campus near Whitehouse Station. The old headquarter was alongside the company research and manufacturing facilities, but the new site was merely corporate and isolated from the company’s other divisions.   This move has weekend the sense of family and relationship through the human resource frame. Although, Vagelos claimed a human resource face to create a new corporate culture to prepare the company to meet external challenges, but his acts spoke of power and conflict through the political frame. The political frame created more confusion for Merck employees especially after Vagelos name Richard Markham as president of the company, who resigned after six months leaving the company in more confusion. The absence of the human resource and the symbolic frames has caused morale of company employees to decrease and there was a perception that Merck was losing its way as a company. Advantages and Disadvantages to Merck Advantages for the political frame are the practice of power in face of uncertainty and confusion. However, the political frame created more confusion and the sense of team was lost. Advantages of the human resource frame builds on the sense of family and strong relationships to embrace the company for exerted pressure. The advantages of the symbolic frame are ability to handle complex and uncertain conditions of the company. Evaluation of Gilmartin Performance in Creating Change: Gilmartin has introduced so much change in Merck to enable the company to survive economic and political outside pressures. His performance would be evaluated in this section using the keys to a successful change introduced by Tucker in 1995. The following objects need to be clearly identified: need, objectives, participation, broad guidelines, details by group, benefits of change, and giving rewards. At first the need to change is identified at Merck to be initiated by the increasing economic and political pressure that was imposed on the company during 1992-1993. The change outside the company signalled change inside Merck. The company strategy and organization was compelling especially after the departure of CEO Roy Vagelos. The objectives of this change were to increase company sales, and revenues, increase morale, develop a sense of direction for the company for the future. Guidelines of the change were to maintain the established high ethical standard of the company while developing the tradition of scientific excellence through a cross-function function.. Participation in the change was mainly administrated by the groups that maintain the company; its employees and management, in addition to stockholders. The benefits of this change were to achieve the objectives mentioned in the previous section. In addition to increased earnings and established a sense of direction for the future to come. Rewards for this change were given to employees’ due to their positive view of Merck. Employees were also very pleased with the progress Merck had on management training and leadership development. Employees were also pleased with the their much developed communication among students. The rationale for my analysis considered the political and economic pressures exerted on the company in addition to decreasing income and revenue pressures which created the need for the analysis. Objectives aimed at the improvement of the initial status presented.   Guidelines were the specific way Gilmartin followed to achieve his objectives.   Participation pointed out the affected or participating elements that would be changed. The benefits gained from this change are at best when they match the objectives or even outperform what was expected as the outcome of change. Rewards are the benefits to participants. Stakeholders of the Recall of Vioxx: The 2004 Merck announcement concerning its recalling of the arthritis medicine; Vioxx, has caused the company stock to decrease by 27% on the following day. In 2005, Merck has set aside $685 million for Vioxx’s legal defense for more than 11,000 cases. The internal and external stakeholders are: Patients taking Vioxx, the United States Food and Drug Administration, Merck ; Company Shareholders, and other pharmaceutical firms. Negative Impact of Vioxx Recall: The potential negative impact of the recall of Vioxx, the most successful product launch in the history of Merck is multi-sided to include many losses. The financial losses were estimated to be ten percent of total expected sales per year which amounts to $2.5 billion per year (Appleby ; Matt 2004). The financial loss is further to be enlarged by the large number of lawsuits filed against the company. However, the bold legal strategy that Merck took to fight every individual Vioxx law suit on a case by case basis is expected to dampen the effect of litigation.   Merck accepts to take the cost of one billion dollars in litigation fee rather than open the door for settlements which would be devastating with the entrance of thousands of new law suits. Merck hopes that the waiting game would cause many plaintiffs to back off. The reputation of Merck also sustained great damage. It is believed that Vioxx is responsible for some disastrous health outcomes. Merck is shown to care all about business with less integrity towards doing what’s right for its customers.   However, it is the reputation of Merck relative to other pharmaceutical company’s that really determines the extent of damage to Merck’s reputation. In reaction to the increasing economic and political pressures on Merck, Vagelos should have followed a combination of symbolic and human resource frame to better mobilize the company to sustain the encountered pressures. He should have built on the strong emotions and relationships between company employees who were developed during the company golden age 1992-1993. He also could have adhered to his alleged symbolic frame and created a symbol for the company to adhere to until hard times have passed through. Recommendation to Merck: It is recommended that Merck pursuit the development of new products to make up for the decrease in total sales that resulted from the recall of Vioxx. The company should also improve its reputation within the pharmaceutical industry through the involvement in a number of ethical activities to the community. Merck could re-establish its reputation by blaming the FDA for not recalling the drug after learning of Vioxx’s risks. Merck could work with FDA to change its approval process to ensure the safety of future drugs. References Appleby, J. Matt, K. (2004). Merck estimates $2.5B impact from pulling Vioxx plug. USA Today Posted 9/30/2004 obtained on October 15, 2007 from http://www.usatoday.com/money/industries/health/drugs/2004-09-30-merck-cover_x.htm    How to cite Frame Analysis of Merck, Essay examples